We are sure that you heard several times about the term SEO, but you might not know exactly what it means. So we shall begin with the beginning.
SEO is an abbreviation of the notion Search Engine Optimization. This process of optimisation has the purpose to position a site on the first page among the results that a search engine displays – in cases of a search according to certain predefined terms or key words.

Why do I need SEO?

Because over 75% from the visitors who arrive on a site, arrive there due to search engine. Now, search engines become an indispensable part for the persons using the Internet. Reasons are obvious: search engines (Yahoo, Google or MSN) supply results that correspond to user’s needs. But appearing among the results of search engines implies more than that. This because few users know exactly what they want and even fewer is willing to search among thousands and millions of results that a search engine displays. This is why, when asking the issue of optimisation of a site for search engines, two aspects must be taken into consideration:
- a site must appear within the results of search engines, in searching with as general and more competitive term;
- a site must appear in the first page of search engines;
If these two conditions are fulfilled, it is impossible that traffic to the said site not grow.

Minimum Plan contents:
- optimisation of pages' titles – titles optimised both for search engines and visitors of the site
- registration of site within the searching engines (Yahoo, Google, MSN)
- monitoring of site using own tools
- generation of sitemaps for a good indexing of site's pages

Advanced Plan contents:
- Minimum Plan
- optimisation of source - qualitative improvement of source code, with the purpose of increasing the report content/HTML code and of speed and precision with which the robots of search engines analyse the useful information.
- Optimisation of useful information - improvement of useful information from site according to key words for which the optimisation is performed.
- URL optimisation – modification of URL content according to page content, with the purpose of increasing the degree of relevance of the information content within the page.
- registration in web directories